Faith Assistant

Faith Assistant is an AI-powered chatbot platform designed to help churches and ministries engage their communities 24/7. It can answer spiritual questions, guide users through prayer, and reflect a ministry’s tone and theology—trained on sermons, websites, and event content. While the tool is values-aligned and marketed as a resource for “human flourishing,” it is developed and operated by Gloo, a for-profit company that monetizes faith-tech infrastructure through enterprise licensing, data services, and platform integrations. The assistant is free at entry level, but advanced features—like unlimited assistants, custom AI models, and analytics—are gated behind paid tiers. Ministries should be aware that Gloo’s broader ecosystem includes commercial partnerships and proprietary data strategies, making this a vendor-driven solution rather than a nonprofit ministry tool.